Our Story
"Hey Girl" — Egypt's first mood-based self-care brand for Gen Z & Alpha — where trends meet vibes. From your favorite scents to your go-to hair and skin rituals, every product is made to reflect your style, your mood, and your ever-evolving energy.
From your favorite notes to your everyday hair and skin rituals, each product is a reflection of your mood, your energy, and your evolving self. We blended juicy fruits with dreamy, addictive scents — creating more than just a product… we created a vibe.
Made by Girls, For Girls
Co-created with teenage voices to build something truly yours
Mood-Based Formulas
Products that reflect your style, your mood, and your evolving energy
Juicy & Dreamy Scents
Blending juicy fruits with addictive scents to create a vibe
"Hey Girl" exists to celebrate self-expression and empower the next generation to build their dreams. Whether it's through scent, self-care, or real-life opportunities — we're with you, every step of the way, using the secrets passed down through generations.
This isn't just a brand — it's a movement born from the heart of Gen Z and Alpha, by girls and for girls. That's why we invited real teenage girls to join our journey — from school halls to brainstorming sessions — to help us build something truly yours.
We believe you know what's best for you. So we co-created every collection hand-in-hand with teenage voices, turning their real stories into scents, formulas, and vibes that feel like home.
